Unfollow the Algorithm: Why I’m Shifting My Focus Beyond Social Media (and How You Can Help)

There’s something ironic about trying to build a slow-made, Earth-loving, heart-centred business in a space that thrives on quick likes, curated trends, and 15-second videos.

Don’t get me wrong—social media has helped me grow. It introduced me to many of you, and I’ve found real community in the scroll. But more and more, I find myself feeling like a tiny copper wire in a big, glitchy machine. I pour love, intention, and spirit into every piece I create… and yet, if I don’t post daily at exactly the right time using exactly the right trending audio, the algorithm says, “No one gets to see this today.” Not even you, my people.

And that just doesn’t sit right with me.

I’m Not Anti-Social (Media)—I’m Just Pro-Connection

I’m not disappearing off social altogether. I’ll still be popping in with shiny new pieces, behind-the-scenes magic, and crystal musings. But I’m putting more energy into something that truly feels like home: my email list and blog.

When you subscribe, I can show up in your inbox without being filtered, throttled, or buried beneath a cat video and a salad recipe you’ll never make. I can write like a real human (because I am one), and share stories, sneak peeks, and spells without fear of being shadowbanned for mentioning things like “intention,” “healing,” or—gasp!—“witchy.”

How You Can Help a Maker Out

If you've been moved by my work, my mission, or my metaphorical rants about copper and crystal, here’s how you can support Mother of Metal in a meaningful, algorithm-free way:

• Subscribe to my email list — I promise not to spam.(I hate spam too!) You’ll get first dibs on new pieces, affirmations, behind-the-scenes stories, and a little magic in your inbox.

• Share this blog post with your witchy, earthy, sparkly, soulful friends.

• Forward one of my emails to someone who would love my vibe. Word-of-mouth is pure gold (or copper, in my case).

• Leave a comment or reply to let me know what you want to see more of. It’s not a one-way conversation—I want to hear from you.

Let’s Grow Something Real

This business of mine was never meant to be just a brand. It’s a heart offering. It’s wire-wrapped intention. It’s art for the soul. And I want to keep it rooted in truth, not trending dances. I want to steer clear of the black holes and rented spaces. 

So if you're tired of scrolling and ready to reconnect, come sit with me by the fire (okay fine, it’s a blog—but we can pretend we're in my backyard & there’s herbal tea & incense). Let’s make something beautiful together—off the feed, and into the real.

Stay grounded & glittering,
💚 Bev
Jewellery with a RE-purpose!